Executive leadership teams often reach a plateau — not because of lack of talent, but because strong leaders sometimes struggle to align consistently. Great strategy can only go so far without a culture that supports trust, communication, and accountability. As Peter Drucker famously said, “Culture eats strategy for breakfast.”
One of the most effective ways to build and sustain a strong culture is through ongoing DISC leadership training. DISC provides leaders with a common language for understanding behavior and communication styles. When executives understand their own natural tendencies — and those of their colleagues — they can minimize conflict, reduce misunderstandings, and improve collaboration at every level.
But the key word here is ongoing. I am asked frequently to give single DISC based workshops. Single workshops introduce concepts, DISC language and behavioral insights of the team, but transformation happens when those lessons are reinforced over time. According to Harvard Business Review, companies that prioritize leadership development are 2.4 times more likely to hit their performance targets. Ongoing DISC training keeps leadership teams agile, self-aware, and aligned, especially as challenges and organizational dynamics shift.
At Write A New Story, we have developed our Culture Builder Program, which tailors a DISC based training approach to the specific needs of each organization. Designed specifically for organizations committed to elevating leadership performance, the program offers three tailored approaches:
- Empower the Culture – A foundation-building package that introduces DISC through assessments, group workshops, and individual debriefs.
- Transform the Culture – A deeper level of engagement, including quarterly leadership workshops that strengthen alignment and foster collaboration.
- Keep the Culture – A sustainable solution with quarterly training, new-hire onboarding with DISC, and ongoing executive coaching to maintain momentum.
By choosing the right level of engagement, executive teams can build more than just strategic alignment — they create an environment where leaders understand each other, play to their strengths, and drive performance together.
The reality is, culture doesn’t maintain itself. It requires consistent attention, reinforcement, and leadership modeling. Ongoing DISC-based training ensures that culture isn’t left to chance but actively shaped into a competitive advantage. If your executive leadership team is ready to move beyond short-term solutions and invest in long-term performance, our Culture Builder Program can provide the structure and accountability to make it happen. Let’s build a culture where leaders — and the organization they serve — thrive.